Why Follow This Guide?
Starting a pool cleaning business can feel overwhelming - permits, equipment, pricing, and marketing all at once. This guide breaks it down into simple, actionable steps so you can land your first client within 30 days.
- Step-by-step startup guide covering permits, insurance, equipment, and pricing.
- Clear breakdown of startup costs and expected profit margins.
- List of essential tools and software - including an easy website builder to look professional from day one.
- Marketing playbook designed to help you land your first 10 clients quickly.
By the end, you’ll have not only a clear startup plan but also the confidence and tools to run your pool cleaning business like a pro.
Step 1: Handle Initial Setup
Before you take on your first client, you’ll need to make sure your business is legal and protected. That usually means getting the right permits, insurance, and licenses in place.
- Register your business name with local authorities
- Obtain required permits and licenses (varies by state/city)
- Purchase liability insurance to protect against accidents
- Set up a simple business bank account
Step 2: Gather Essential Equipment
Pool cleaning requires only a modest set of tools to get started. Many items can be purchased affordably, and you can upgrade as you grow.
- Leaf nets and skimmers
- Pool vacuum and hoses
- Water testing kits
- Basic chemicals (chlorine, pH balancers)
- Safety gear (gloves, goggles)
Step 3: Price Your Services
Pricing depends on your local market, pool size, and frequency of visits. Start by researching competitors and offering competitive, transparent rates.
- Weekly pool cleaning: $80–$120 per visit
- One-time deep clean: $150–$300
- Chemical-only service: $50–$75 per visit
- Equipment repair or replacement: priced separately
Step 4: Market Your Services
Once you’re ready to serve, you’ll need clients. Combine offline methods with modern online marketing to maximize reach.
- Create and optimize a Google Business Profile
- Distribute flyers in local neighborhoods
- Post before-and-after photos on social media
- Run low-budget local ads (Google, Facebook)
- Offer referral discounts to friends and neighbors
Step 5: Use Tools to Run Your Business
Organization is what separates a struggling solo cleaner from a growing business. Simple software tools make it easier to schedule, invoice, and look professional.
- Scheduling software (e.g., Calendly, Jobber)
- Invoicing & payments (Stripe, QuickBooks, Wave)
- Basic CRM to track client details
- A professional website (our page builder gives you a ready-to-use pool cleaning template to launch fast)
Estimated Pool Cleaning Startup Costs
Here’s a sample breakdown of typical startup costs for a small pool cleaning business. Your actual numbers may vary depending on location, equipment choices, and whether you already own a suitable vehicle.
Total estimated startup costs typically range between $7,000 and $8,500 depending on vehicle and equipment choices.
Detailed Cost Breakdown
What Other Service Owners Say
"I got my first 5 clients in just two weeks by setting up a simple website and following a clear startup checklist."
"Having a professional-looking website instantly built trust. It made me stand out from competitors who only used flyers."
"The checklist helped me avoid costly mistakes — I knew exactly what to buy and how to price my services from day one."
Industry Data & Earning Potential
- Pool cleaning services typically earn €50–€80 per hour.
- Demand is growing rapidly in suburban areas with high pool ownership.
- Seasonal peaks in spring and summer mean steady client opportunities.
- Recurring weekly cleaning contracts provide predictable income.
Ready to Start Your Pool Cleaning Business?
You don’t need months of planning to land your first client. With the right checklist, a small investment in tools, and a professional website, you can launch your pool cleaning business confidently.
Start your pool cleaning business today. Get the checklist and secure your first clients faster with a professional website designed for service pros.